Our Process
Strategy first. Then we build.
Before a single asset is made, we map your positioning. Here is exactly what that looks like — phase by phase, decision by decision.
How every engagement unfolds
We spend the first two weeks inside your business — your competitors, your audience, and the gap only you can fill. The output is a positioning brief that every deliverable is measured against.
Phase 02 — Build
Iterative work, not a reveal
Design sprints, content systems, and weekly check-ins keep you inside the work rather than waiting on a final deck. Honest feedback at every review moves things faster than approval theater.
Execution that stays in formation
Retainer engagements keep strategy and execution on the same page — same team, same context, no briefing a new contractor every quarter. Your brand compounds instead of drifting.
You are inside the work with us
Every phase has a named point of contact, a shared working document, and a standing review slot. No black boxes. No handoffs to a junior team you have never met.
How long does the discovery phase take?
Typically two weeks. We move at the pace your feedback allows — the only thing that slows discovery is delayed access to your existing materials.
What founders usually ask first
Do I need to be available throughout the project?
Yes — but structured. One standing check-in per week and async reviews in a shared doc. We do not require real-time availability; we do require real opinions.
What happens after the initial engagement?
Anything not covered here — bring it to the first call. There are no wrong questions at the scoping stage.
Clients who want sustained execution move to a monthly retainer. The same team, same strategic context — no re-onboarding, no loss of institutional knowledge.
Can we start with just one service?
Absolutely. Most engagements begin with branding or a web project and expand from there. The discovery brief we build in phase one is designed to scale.